As a leading global healthcare company, Hartmann had a dated brand that was disconnected with it’s progressive services, products and global reach. The task was to develop a new brand proposition and identity, which could bring the brand into the modern world.
Combining the information from stakeholder workshops, a brand blueprint and the promise of going further for health was established. This informed a refreshed company logo and new visual identity that reflected it’s multi-faceted capabilities, constantly moving, working together everywhere, every minute of every day, to heal, care and protect.
The brand was rolled out across 32 countries, contributing to a 4% uplift in share value in the first year.