Inspired by the ride

Created by two cyclists, passionate about road cycling and mountain biking, Ridden was created to inspire and remind equally enthusiastic cyclists of previous and future rides. They created unique designs for clothing, posters, mugs, gifts & more – inspired by some of the great rides in the UK & beyond.

The challenge was to create a brand that felt relatable and not elite, and was in touch with local biking communities, and their gifting others.

The result was a brand visual language inspired by the tracks left by the ride, and a tone of voice that built on the local names for the ride segments.

Client: Ridden