More than the normal
Major Players
Designed at
Embrace
Industry
Recruitment
Major Players
As a result of a buy-back from it’s parent company, creative and marketing recruitment agency Major Players needed to revitalise their branding to reflect a new positioning of being ‘more than the normal’, and to re-engage their internal and external audiences.
Having thoroughly researched the sector and how other competing agencies manifest themselves, the direction was to steer away from cliched lifestyle images and to create a series of impactful distinctive images that could easily be updated but remain coherent.
The result was a library of photographic imagery, a refreshed website, and applications that were more than the normal.
