The Arts Club – Art of Entertaining

Brand Identity

Designed at: Lambie-Nairn


The 150 year-old private members club, with former members including Dickens, Hepworth, Pissaro, Conan Doyle, Hockney amongst others, was fading away with an ageing membership and an old fashioned interior and approach. To revive it’s vitality a new identity was needed to appeal to a new audience and new investors.

The Arts Club Mayfair London logo
The Arts Club Mayfair London brochures


By looking back at the history of the club and the feats of the past members, the idea that the club was the vessel that hosted stimulating art, conversation and entertainment was formed. This idea was developed visually, maintaining a balance between heritage and contemporary values.

The Arts Club Mayfair London brochures
The Arts Club Mayfair London menus

The result was to successfully attract investment from a consortium including Gwyneth Paltrow, and to engage a new high net worth membership base.

The Arts Club Mayfair London website
The Arts Club Mayfair London flyers

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We combinine grounded brand thinking with elevated creative design. To find out more about our approach click here