The Social Element people photography 2

The Social Element – Creating Genuine Human Connections

Client: The Social Element

Who?

A global team of geeky pioneers, social media agency The Social Element connects their clients with their audiences in the most powerful way. Their consultancy approach means they solve problems rather than doing tactical delivery. In essence they use insight and knowledge of what works to help their clients achieve everything they can on social. They are independent, female owned and proud of their diverse make up. This means they really know how to help brands connect locally and culturally in a human way. Essentially they connect brands to their audiences, people to people, insights to solutions, products and services to intimate experiences.

The Social Element logo animation motion graphicsThe Social Element Logo_animation
The Social Element poster illustration graphics

What?

Social media agency strategies focussing more and more on automated solutions. However The Social Element rebrand embraces a truly human focussed approach. Essentially they believe that with empathy and understanding richer connections are made. By balancing connectivity, deeper engagement for leading global brands will result.

Driven by the belief that ‘Brands create amazing relationships when they connect in a genuinely human way’ the refreshed brand reflects this message. The part the Social Element plays is as a key element in these processes. The hexagon ‘cells’, derived from chemical reaction notation, focus on and contain key messages and content that are vital to each action. Each action and reaction is always connected to the next stage of the connection.

The Social Element brand posters campaign
The Social Element brand main logo
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We brought the brand to life by integrating the hexagons and connecting lines with real people in real situations. In addition the brand assets allowed us graphic solutions, motion graphics and a redesign of the company website

The Social Element positioning
The Social Element website and digital design.
The Social Element T-Shirts illustration graphics
The Social Element print covers graphics
The Social Element Instagram social post
The Social Element icons guidelines

“Working with Andrew and Taller is a fantastic experience – he really gets us as an agency and helps with our ongoing visual identity, creative strategy and website. An absolute joy to work with!”

Tamara Littleton, CEO The Social Element

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The-Social-Element-Business-Cards
The Social Element brand guidelines
The Social Element presentation
The Social Element presentation

Get in touch

We’re always open for a chat, so get in touch to find out how we can help, or to see more of our work.

Approach

We combinine grounded brand thinking with elevated creative design. To find out more about our approach click here