A global team of geeky pioneers, social media agency The Social Element connects their clients with their audiences in the most powerful way. Their consultancy approach means they solve problems rather than doing tactical delivery. In essence they use insight and knowledge of what works to help their clients achieve everything they can on social. They are independent, female owned and proud of their diverse make up. This means they really know how to help brands connect locally and culturally in a human way. Essentially they connect brands to their audiences, people to people, insights to solutions, products and services to intimate experiences.
Social media agency strategies focussing more and more on automated solutions. However The Social Element rebrand embraces a truly human focussed approach. Essentially they believe that with empathy and understanding richer connections are made. By balancing connectivity, deeper engagement for leading global brands will result.
Driven by the belief that ‘Brands create amazing relationships when they connect in a genuinely human way’ the refreshed brand reflects this message. The part the Social Element plays is as a key element in these processes. The hexagon ‘cells’, derived from chemical reaction notation, focus on and contain key messages and content that are vital to each action. Each action and reaction is always connected to the next stage of the connection.
We brought the brand to life by integrating the hexagons and connecting lines with real people in real situations. In addition the brand assets allowed us graphic solutions, motion graphics and a redesign of the company website