The whole world is here

The football World Cup in Russia 2018 offered a unique opportunity to brand the world’s biggest event. As part of the pitch process this route was created to illustrate the proposition the whole world is here referencing the geographic and cultural spread of the nation as well as the impending celebrations.

Deliberately avoiding cliched Russian icons and referencing Russian folk art, the adaptable visual identity for this route was created and explored across all the touchpoints for a variety of audiences.

Client: FIFA
Designed at: Lambie-Nairn