Fifa World cup illustrations


Brand Identity

Client: FIFA
Designed at: Lambie-Nairn


The football World Cup in Russia 2018 offered a unique opportunity to brand the world’s biggest event. As part of the pitch process this route was created to illustrate the proposition the whole world is here referencing the geographic and cultural spread of the nation as well as the impending celebrations.


Deliberately avoiding cliched Russian icons and referencing Russian folk art, the adaptable visual identity for this route was created and explored across all the touchpoints for a variety of audiences.

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We combinine grounded brand thinking with elevated creative design. To find out more about our approach click here