A voyage of discovery

Client

Hennessy

Designed at

Hue & Cry

Industry

Alcohol

Brand StrategyEnvironmentalVerbal IdentityVisual Identity
Le Grande Voyage key visual

Le Grand Voyage

Sensitive to the demands of the experience generation, Hennessy USA was keen to attract a new audience to it’s premium cognac range by using brand education that was more engaging than instructional.

Hennessy flags
Reception
Hennessy Experience rain room
Hennessy photo opportunity
Gold foiled invites
Hennessy portal website
Hennessy instagram
ice cutting
cognac tasting
Reception intro video
Tasting committee video
Distillation process
Immersive Smoke experience
Cognac barrels Hennessy
Cellar master class
Hennessy brand guidelines
Le Grande Voyage menu
Signage
Eau de vie bottles cognac experience
blending room lights and glasses
Video instalation
Le Grande Voyage Hennessy menu
Hennessy bar with guests
Hennessy instagram

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Ground Level

The concept was to create an experiential journey through the five key savoir-faire chapters of Hennessy cognac making. Le Grand Voyage was an immersive, sensorial experience built in Brooklyn, New York, where education and art met, allowing the guests to travel through place and time to appreciate a 250-year dynasty of cognac tradition.

Elevated Solution

Over 3000 guests attended the 110 events, leading to 40,000 social media engagements, 800 million impressions, 300 articles, and a 25% increase in brand recommendation.

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