The Lampery Brand visual

The Lampery

Brand Identity, Signage, Illustration, Print

Client: Apex Hotels
Designed at: Hue & Cry
Credits: Randy Mora, Zoe Anderson, Kate McPartland


Apex Hotels wanted to rennovate and revitalise the restaurant and cocktail bar attached to their City of London hotel as a stand alone destination.

The Lampery logo on wall
The Lampery woman illustration


Inspired by a passion for British cuisine and it’s eclectic nature, and the history of the local area, notably the famous author Samuel Pepys, the concept of ‘curiosity and combinations’ was developed to shape the new brand.

The name of the restaurant is taken from a dish greatly admired by Pepys and mentioned in his diary, ‘the Lampery pye’, and the supporting illustrations allude to the combination of best-of-British ingredients, with a nod to Pepy’s wry humour.

The Lampery menus illustration
The Lampery quote Peyps
The Lampery menus female illustration
The Lampery icon on glass
The Lampery signage
The Lampery restaurant and bar interior
The Lampery menus mint
Peyps quote
The Lampery business cards
Bar and interior
The Lampery menus
The Lampery menu

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We combinine grounded brand thinking with elevated creative design. To find out more about our approach click here