Rachel Boothroyd Training and Coaching flyers

RBTC – Change is Possible

Brand Identity, Website, Motion Graphics

Client: Rachel Boothroyd

What?

Dysfunctional business teams, poor company culture, and disillusioned team members are some of the reasons for poor company performance, poor mental wellbeing, and high staff turnover. The new startup brand for Rachel Boothroyd Training and Coaching visually shows that change is possible and identifies the stage of a team’s or individual’s journey to mental wellbeing in the workplace. It was designed to show the journey of change from grey, dull, tight and sharp to colourful, vibrant, fluid and fun. This was especially useful for new clients keen to have some training and coaching. They could use the diagrams to explain where their mental state currently was and where they wanted it to be.

Rachel Boothroyd Training and Coaching flyers
Rachel Boothroyd Training and Coaching brand logo
Rachel Boothroyd Training and Coaching green

What?

The ‘change is possible’ message was reinforced by using straplines of expertise. These included: ‘slow becomes flow’, ‘tight becomes bright’, ‘work becomes play’, ‘boring becomes rousing’ and were applied across posters and flyers. 

In addition a pre-printed notepad using one of the changing shapes with a scale, helped to pinpoint the position the individual feels they are at opening up discussion.

We also created a short ident to bring the brand properties to life. This animation showed that your mental state can literally change shape for the better. As well as these items we also directed the creation and development of the website. Other design applications were also crafted using the brand toolkit.

Rachel Boothroyd Training and Coaching posters
Rachel Boothroyd Training and Coaching notepad
Rachel Boothroyd Training and Coaching all shapes
Rachel Boothroyd Training and Coaching poster

“A big thank you to Taller Design for our new brand and visual identity. Re-branding is a huge step and working with experts like Taller Design turned something a bit intimidating into a creative joy.”

Rachael Boothroyd, CEO RBTC

Rachel Boothroyd Training and Coaching website and digital
Rachel Boothroyd Training and Coaching red
Rachel Boothroyd Training and Coaching workshop poster
Rachel Boothroyd Training and Coaching framed poster
Rachel Boothroyd Training and Coaching tote bag
Rachel Boothroyd Training and Coaching blue visual
Rachel Boothroyd Training and Coaching poster

Get in touch

We’re always open for a chat, so get in touch to find out how we can help, or to see more of our work.

Approach

We combinine grounded brand thinking with elevated creative design. To find out more about our approach click here