Dysfunctional business teams, poor company culture, and disillusioned team members are some of the reasons for poor company performance, poor mental wellbeing, and high staff turnover. The new brand for Rachel Boothroyd Training and Coaching visually shows that change is possible and identifies the stage of a team’s or individual’s journey to mental wellbeing in the workplace. It was designed to show the journey of change from grey, dull, tight and sharp to colourful, vibrant, fluid and fun. This was especially useful for new clients using the diagrams to explain where their mental state currently was and where they wanted it to be.
This message was reinforced using straplines such as ‘slow becomes flow’, ‘tight becomes bright’, ‘work becomes play’, ‘boring becomes rousing’ across posters and flyers. A pre-printed notepad uses one of the changing shapes with a scale to help pinpoint the position the individual feels they are at and opens up discussion. A short ident brings the brand properties to life by showing that your mental state can literally change shape for the better.