Stirred by the rapid rise of gin, Belvedere Vodka wanted to launch a new range of vodkas that had been created with more flavour and distinct character. They used soils and climates, the concept of terroir, from different Polish regions to create new unique flavours.
An immersive launch event for Belvedere Single Estate Rye Series was created for London Cocktail Week to introduce the two new vodkas; Lake Bartezek and Smogóry Forest. The unique characteristic of both vodkas was expressed through sensory engagement and a series of unique and bespoke experiences in two arches in Hoxton. Presentations, tastings, masterclasses, wood whittling and ‘An Audience With’ were all held to give the audience a deep understanding of the vodkas and the effect of terroir.