Belvedere Cocktail week

Belvedere – Single Estate Rye

Single Estate Rye

Client: Belvedere Vodka
Designed at: Hue & Cry

Who?

Stirred by the rapid rise of gin, Belvedere Vodka wanted to launch a new range of vodkas that had been created with more flavour and distinct character. They used soils and climates, the concept of terroir, from different Polish regions to create new unique flavours.

Rye feature

What?

An immersive launch event for Belvedere Single Estate Rye Series was created for London Cocktail Week to introduce the two new vodkas; Lake Bartezek and Smogóry Forest. The unique characteristic of both vodkas was expressed through sensory engagement and a series of unique and bespoke experiences in two arches in Hoxton. Presentations, tastings, masterclasses, wood whittling and ‘An Audience With’ were all held to give the audience a deep understanding of the vodkas and the effect of terroir.

Belvedere single estate rooms
Water feature in tables
arn the spoon
Lighting corridor
Belvedere single estate experience tables
Belvedere experience Cocktail week
Belvedere menu vodka
Belvedere gift bag swag
Belvedere bar and manifesto
Inside forest

Get in touch

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Approach

We combinine grounded brand thinking with elevated creative design. To find out more about our approach click here