Who?
As a leading global healthcare company, Hartmann had a dated brand that was disconnected with it’s progressive services, products and global reach. The task was to develop a new brand proposition and identity, which could bring the brand into the modern world.
What?
Combining the information from stakeholder workshops, a brand blueprint and the promise of going further for health was established. This informed a refreshed company logo and new visual identity that reflected it’s multi-faceted capabilities, constantly moving, working together everywhere, every minute of every day, to heal, care and protect.
The brand was rolled out across 32 countries, contributing to a 4% uplift in share value in the first year.
Get in touch
We’re always open for a chat, so get in touch to find out how we can help, or to see more of our work.
Approach
We combinine grounded brand thinking with elevated creative design. To find out more about our approach click here