Hartmann brand collateral.


Going further for health

Client: Hartmann
Designed at: Embrace
Credits: Malc Zacherino, Chris Holt


As a leading global healthcare company, Hartmann had a dated brand that was disconnected with it’s progressive services, products and global reach. The task was to develop a new brand proposition and identity, which could bring the brand into the modern world.

Hartmann key visual


Combining the information from stakeholder workshops, a brand blueprint and the promise of going further for health was established. This informed a refreshed company logo and new visual identity that reflected it’s multi-faceted capabilities, constantly moving, working together everywhere, every minute of every day, to heal, care and protect.

The brand was rolled out across 32 countries, contributing to a 4% uplift in share value in the first year.

Hartmann brochures
Hartmann website
Hartmann website
Hartmann brochures
Hartmann brand manifesto booklet detail
Hartmann brand manifesto booklet
Hartmann signage
Hartmann icons
Hartmann brochures
Hartmann brand advert
Hartmann brand guidelines
Hartmann stationery

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We combinine grounded brand thinking with elevated creative design. To find out more about our approach click here