A global team of geeky pioneers, The Social Element connects their clients with their audiences in the most powerful way. Their consultancy approach means they solve problems rather than do tactical delivery, using insight and knowledge of what works to help their clients achieve everything they can on social. Being independent, female owned and proud of their diverse make up means they really know how to help brands connect locally and culturally in a human way. They connect brands to their audiences, people to people, insights to solutions, products and services to intimate experiences.
With social media agencies focussing more on automated solutions, The Social Element rebrand embraces a truly human focussed approach, with empathy and understanding balancing connectivity, emphasising the real end benefit for the leading global brands that they work for.
Driven by the belief that ‘Brands create amazing relationships when they connect in a genuinely human way’ the refreshed brand reflects the part the Social Element plays as a key element in these processes. The hexagon ‘cells’, derived from chemical reaction notation, focus on and contain key messages and content that are vital to each action, and they are always connected to the next stage of the reaction.