OXFORD UNIVERSITY PRESS
Discovering, developing, and sharing the knowledge that improves our lives, and our world.
Oxford University Press advances knowledge and learning. They are a department of the University of Oxford and share the objective of excellence in research, scholarship, and education by publishing worldwide. It is the largest university press in the world, and its printing history dates back to the 1480s.
Working within the Oxford University Press masterbrand system, and in collaboration with Claire Berthet & Partners, we have developed the OUP ‘launchpad’ for a series of services, brands and reports. The launchpad is the OUP’s evolving graphic device that links all operations visually, and is an expression of the OUP’s role as a hub of knowledge and a platform for learning.
Inspired by knowledge
The circular shape of each launchpad is inspired by the OUP initial ‘O’, with a twisting motion characteristic of the OUP’s symbol – and is representative of their never ending pursuit of knowledge in driving progression.