Challenge

Sunset+Vine is a content business with a super-wide portfolio. From large host broadcast projects to branded films; from contracts with major broadcasters to rights deals and distribution of programming, news and social. They work with federations, channels, events, teams, sponsors and brands to deliver the highest quality production or distribution service right around the world.

Founded in 1983, they seamlessly bring the best sport stories to your screen with a creative fearlessness delivering every time. They find the simple in the complex, and the best solutions to bring an event to its audience, using existing processes or adapting to the situation. No story is too big or detail too small, and Sunset + Vine is proudly based in London with global capabilities, bringing the best sports stories and dramas to the masses.

The story behind the name and format of the logo is that the Sunset + Vine founder decided on the name when he stood between sunset boulevard and vine street in Hollywood, California, which is why the logo has those names, with the‘+’ / crossroad in the middle.

The primary objective for the branding is to evolve the current logo achieve something which is modern, dynamic, confident, simplistic and have capacity to standardise their branding across the board. The new branding will help them compete against content broadcasters such as Sky and BT.

Solution

Sunset + Vine is the essential link, but with a focus and passion for delivering the best story. Building on the existing ‘+’ icon, we developed a visual property that treated the component parts of the plus as a framing device focussing on key points of action.

Sunset + Vine are the conduit, almost the hidden part of the delivery of the unfolding sports drama to the audience. To reflect this the component graphic elements take on a colourised interpretation of the scene. The light and energy is coming from behind the plus – as though the dynamism of capturing each moment is literally behind the scenes.

The graphic device can adapt to each scene to best crop the focal point of the scene, and can change colour to match the tone of the image. Building on the existing red we changed the tone to make it more energised and confident, especially when paired with black and white. The typography style was introduced to enhance this confidence and movement.

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