Building on continued success with Ofsted ratings, increased intake, and newly acquired Academy status, there was a desire to visualise and position the school as a progressive community school developing rounded global citizens. In creating a brand identity it was important to involve and engage a wide and varied audience of pupils, parents, teachers, governors, local council, and supporting partners in this very emotive journey.
The brand visual identity was based around the idea of growing from little b’s to big B’s, taking inspiration from the range of ages in the school, from 5 to 11 year olds, and how the school helped grow the pupils intellectually and behaviourally.
All 500 pupils were included in the creation of the visual identity to forge a sense of ownership, pride and emotional connection. This created a range of artwork that was used for the logo, signage, uniforms and brochures.