As a direct private financial investment company based in Liechtenstein and Oxford, Anjost wanted to be seen to be doing things slightly differently. They didn’t want their branding to reflect common visual banking cues that suggest being part of the financial investment sector. As a result they wanted to reflect their constant curiosity and opinion on future trends, that they were interested in good people and entrepreneurs, and that they operate with a high level of sophistication and excellence on a global platform.
The key message was that Anjost finds difference. They do this by identifying companies or people who do things differently and make a difference, and grow in their markets. As a result we created a toolkit of brand elements to illustrate this by focussing on almost unseen sections of the bigger picture and areas that have been found to be different. In addition we created a sophisticated colour palette that hints at more luxury cues rather than the more mainstream banking and investment colour cues. Also we created a range of illustrations that allude to some of the investment sectors and the local geography of Liechtenstein.
We also designed and built their website to give a flavour of their financial investment, how they operated and the team involved. As they were in the early stages of opening up, and by being a family office, the main emphasis was to whet the appetite of potential investors and investees and to pique interest.